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This is great you tube is on to something here, this could give filmmakers the ability to make better trailer
YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers
Google has launched a new feature for YouTube Insight: Hot Spot, which enables clients to play their videos alongside a graph that reflects the "ups-and-downs of viewership at different moments within the video.""Hot" and "cold" spots in the content are determined by comparing a videos abandonment rate to other videos on YouTube of similar length.
"Users can figure out which scenes in their videos are the 'hottest'" and edit them accordingly, Google wrote. "Partners might similarly create better content — like more exciting promotional trailers — for use on and off YouTube, and advertisers and agencies can study the effectiveness of their creative."

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